Free Essays on Valentine Poems.

Free Essays on Valentine Poems. As I walk along the rocky sand A thought of you comes to mind And though time runs through my hands Another you, I’ll never find Be my valentine, for I Each day, have thought of you My whole life cannot manage what Your ready smile can do. Being with you where I cannot be In love there is an ecstasy unmoving I hope a little piece of you is reserved for me Plenty of love, Loads of kisses I hope someday To be your Mrs! My love is like a cabbage Divided into two The leaves I give to others The heart I give to you...

Reflection paper The Death of the West

Reflection paper The Death of the West The rationale behind reflection is to exhibit the learnt principles, speculations, and concept of bargaining as well as negotiation. One may desire to center on one particular passage or to react to the focal argument of the entire selection. It usually entails commenting on the content portrayed by the author (Palloff Pratt 71).Advertising We will write a custom essay sample on Reflection paper: â€Å"The Death of the West† specifically for you for only $16.05 $11/page Learn More Patrick Buchanan’s dogma in his manuscript, â€Å"The Death of the West† is no exception in this critical realm. The book’s opinions on the reduced population growth rate in the western nations with a concurrent enormous immigration from the third world nations is threatening from the authors perspective. Description of the elucidated concepts demonstrates a reflection and learning beyond just summarizing what the author illuminates. It is factual that the book offers crucial information regarding immigration and birth control in western nations; nonetheless, a reflection structured from these concerns thwarts numerous opinions and demonstrates a very different view. An obvious reflection that captivates when one has his/her first encounter with the book is the title, which from appearance creates numerous mixed reactions before one knows the real contents of the book. The title, â€Å"The Death of the West† is perceivable from different perspectives of which one of them can be an anticipated attack from the cruel terrorists who mercilessly kill the innocent. This perspective equally elicits a daunting threat since most terrorist attacks have always targeted the western nations either directly or indirectly. Another prediction is a destructive natural calamity, which may at one time confront these cherished nations. The disillusionment comes after reading between the lines and elucidating that the author was merely resistan t to the inevitable changes that the world is posing. This is evident by the author’s expression of thoughts that immigration of people into the western countries can also be a threat if not monitored. Buchanan’s viewpoints and observations elicit numerous critical responses. It is illustratable that the author is an extreme conservative who is averse to acknowledge the inevitable changes and the consequences that come along with them. This is evident considering his fears about the uncertainties of the future since he is not ready to accept them. Manifestations come when the author airs his qualms about the dying Euro-American populations He is not ready for the racial diversity and the future varied population masses in different countries of the West. Being a conservative, he cannot admit the reality but gets extra irritated with the emerging population trends.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More On scrutiny, he is only foreseeing a future population dominated by â€Å"blacks and Latinos† This is apparent when he raises his concern on the endless massive immigration and diminishing birth rates in the western nations. Buchanan fights to elucidate what characterizes the West, and whether anything will clasp the West together as a community. Critically, this thought has no emergent nations in its contents hence drawing a clear line between the duos. The author may be one of the greatest racists ever met on earth. This is evident in his alienated opinions of which most of them are against the idea of having more blacks than whites in the near future. It creates an illusion that other races are worthless and never on earth should they exist more than they currently do. He generally observes third world states to be of no value and their movement to western countries is uncalled for, instead, they are infringing. A reflection on such perceptions reveals some elements of selfishness. As nations, globally campaign against racism, Buchanan has taken another challenging and well-orchestrated approach to enhance the development of this particular vice. This creates some questionable remarks, as it is notable that most western nations are still the highest in the population gauges even though they endeavor to minimize their birth rates. If this is the case, then why should they worry about the less populated poor immigrants? Concurrently, the author is only concerned with the white populations and cares very little about the black population. Are the blacks lesser beings? Buchanan is simply a revisionist. He backs an intermittent tendency within the Communist faction to amend â€Å"Marxist theory† in a manner providing a justification to retreat from the revolutionary setting to the reformist movement. Additionally, it is certain that the writer had some sense when he talked of how international organizat ions usually perform shoddily but possess an overstated sagacity of their own significance. Similarly, what the Western nations do greatly influence them than stuffs done to them. Arguably, supremacy enjoyed by the Americas republican societies is not affecting positively on them since most immigrants are attracted to this very supremacy. Buchanans ultimate contemplation on the query of reasons behind the west’s death is nearly similar to the rest of his earlier thoughts. It is apparent that the territories of his interests had initially acquired a thorough tackling in the racialist literature. It is comprehensible that the author has no interest in the racialist squabble.Advertising We will write a custom essay sample on Reflection paper: â€Å"The Death of the West† specifically for you for only $16.05 $11/page Learn More He declines to regard the Holocaust or Jewish apprehensions as well as influence when tackling his themes. It is arguable that the author is aware of the many daunting problems that western nations are undergoing, but diverts his attention to the other insignificant ones under the pretext that he is foreseeing an unbearable future. Worse still, he suspects this predicament to derive from the mounting nations from which his undying disgusts originate. It is lucid that the author’s cause of discrepancy on the phenomenon is in immigration sector. The birth rates in these populated western nation is an insignificant threat hence its rating as a major concern for the anticipated population drop is less vital in this arena. Apparently, he deliberately takes an undue cover with the issue of birth control rates in the western nations. He senses the tribulations that the West is confronting but has withdrawn so faraway from the frontlines that his mind is unsteady with fruitless attempts to recognize other origins, and remedies to the troubles. Buchanan has done an excellent job of recognizing indicatio ns of the West’s future predicaments; it is now upon the experts to draft the measures for the desired remedy. Buchanan deduces numerous uncertainties, which he is unable to pinpoint explicitly. Considering statistics and facts demonstrated in the prior chapters, he fumbles to spot the root sources of the tribulations stemming the West’s downfall. He hurls a combination of reasons to elucidate the disgrace. His endless list encompassing the decline in the universal faith as well as religion, legitimately recognized abortion and family planning, sexual mutiny, and Women’s freedom, is not evident enough to support his ill-fated claims. Buchanan considers Christianity as dented or destabilized from its disintegration commencing with the rectification. Evidently, the author is in support of Catholic as a universal form of Christianity since his disgust culminates from the catholic disintegration into other churches (Christerson, Edwards Emerson 81). For Buchanan, t hese incongruent proceedings merge into a fall in family income and the social pressures of Karl Marx and other legendary Communist revolutionaries. On personal experiences and insights, immigration into a given nation cannot influence negatively on that particular country if logical and legal measures are in force, and embraced. No continent can be a no man’s land hence coexistence is equally paramount. The accumulation movement of the inhabitants of the third world states to the West is of a mutual gain.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The immigrants might be in a dare need of employment while the host country will eventually enjoy the provided work force for its desired developments. It is less rational enough to contemplate that the immigrant’s number will augment large enough to the extent of replacing the population deficit created by the restricted birth rates experienced by the western nations. Concurrently, Buchanan’s depiction of the practiced family planning is not near the desired rational as to why the movement and campaign was made. Birth control is vital in the achievement of the desirable living standards. People should scrutinize this from an awkward perspective as the author predicts. In conclusion, since a reflection paper is a discourse amid the reader and the presented reading material, it is vital during critical analysis of the article in question. Buchanans book targets a mass audience, and evades the scholarly challenge one would anticipate from a manuscript dealing with such a n astonishing presage. It is factual that the concerns over immigration have surfaced in many western nations and very little can be staged to curb the trend. Alongside, the restriction in birth rates has done extremely good for many lives but not as perceived by the author. It is this section of Death of the West that is superlatively written and mainly revealing: however, the book’s subjection to a reflection analysis thwarts most of the elucidated facts to be merely empty and meant to elicit undue threats. Christerson, Brad. Edwards, Korie. Emerson, Michael. Against all odds: the struggle for racial integration in religious organizations. New York, NY: NYU Press, 2005. Print. Palloff, Rena. Pratt, Keith. The virtual student: a profile and guide to working with online learners. California, CA: John Wiley and Sons, 2003. Print.

Workers Rights and Unemployment Issues in Qatar and United Arab Research Paper

Workers Rights and Unemployment Issues in Qatar and United Arab Emirates - Research Paper Example As a result of it, there was a manifestation of the large exploitation of the millions of low wage workers employed in the dangerous and dirty jobs in the various manufacturing companies. Most of the works that these workers were given include construction, cleaning services and domestic work and most of them are migrant workers. Likewise, the United Arab Emirates also gets a large portion of its labor pool from migrant workers mostly from South Asia. According to figures from 2005, 95 percent of the United Arab Emirates labor pools are migrants (Human Rights Watch, 2007). This translates to about 2.7 million workers most of who work in the construction and domestic service industries a scenario that is similar to Qatar’s laborers. Still just like Qatar, there are cases where most of the migrant workers are faced with problems whereby they are not given the work that they are promised when they are going to the country. Actually, in place of this, there is a lot of mistreatmen t by employers, especially for those who work in domestic areas and lack of proper bargaining channels by those who are employed in construction companies and other public places. The United Arab Emirates had a Draft Labor Law which the government opened for public review and comment on the 5th of February, 2007. There were quite a number of changes that were pointed out for change with some of the areas in need for urgent reform being the exclusion of provisions on workers’ rights to organize and bargain collectively, this included the prohibition of strikes, the exclusion of certain category of workers such as the domestic, farming and grazing workers from the protection of labor laws (Human Rights Watch, 2007). In... This essay stresses that unemployment is a critical social and economic problem in both developed and developing countries and the United Arab Emirates, though rich oil based company has not escaped this problem. Before the independence of the country, its economy was dominated by economic activities such as fishing and little agriculture. However, with the discovery of oil, and the rise of oil prices in the 1970’s provided the country with financial resources which enabled it to make a lot of economic development programs and created employment opportunities. This paper makes a conclusion that the United Arab Emirates seems to be having some issues with regard to worker rights and labor laws that are supposed to take care of the rights of the workers. This is the same case in Qatar where there are still cases of employer mistreatment and many other issues with regard to unfavorable work conditions. It will take the intervention of the governments of both countries to ensure that labor conditions are favorable. The aspect of Human Rights has become a sensitive issue the world over and these two countries are on the spotlight since they have to come up with laws that favor both the nationals and migrants who are many in their countries. Unemployment is not much of an issue in these two countries since they are among countries with the lowest rate of unemployment but they can still make the situation better by creating more employment opportunities and ensuring that the workers in the private sector are treated better.

Investigation and previous work on optical and thermal measurements in Dissertation

Investigation and previous work on optical and thermal measurements in transparent materials - Dissertation Example The optical and thermal measurements of Aluminum are also discussed because a part of this dissertation involves the analysis of Aluminum metal as a reflector for heat dissipation. When light rays hit the boundary of a refractive material, they are split into subrays according to the solid angle caused by the dispersion and the distance traveled by the split rays until they hit the next surface of the material (Wilkie, Tobler, & Purgathofer, 2000). Ray tracing is based on this principle and is used to study optical materials. When radiation falls on the surface of a material, some part of it is reflected, some is absorbed, and some of it is transmitted. These three are the most important optical features of a material and are characterized as the reflectivity (?) of the surface of the material, absorbance (?) of the material, and transmissivity (?) of the material (Bartl & Baranek, 2004). These three optical features of a substance are related to each other as per the equation: ? +? +? = 1. The refractive index of a material is given by the ratio of the speed of light in vacuum to the speed of an electromagnetic wave in the material. The refractive index is an important optical property. ... transitions, multiphoton processes, scattering and defect and impurity absorption, density variations, etc are important loss mechanisms that greatly influence the optical properties of the substance (Tropf, Thomas, & Harris, 1995). Lattice vibrations or atomic motion in the material are responsible for its optical properties, dielectric properties, heat capacity, thermal conductivity and other important thermo-optic properties (Tropf, Thomas, & Harris). The refractive index, an important optical property, is influenced by a number of factors including temperature, stress, and applied field. The study of temperature effects on the refractive index of a material, called thermo-optic properties of the material, is especially important in case of solar concentrators because they are continuously exposed to heat and high temperatures due to exposure to sunlight. Thermal measurements such as measurements of thermal expansion and thermal conductivity of optical materials are thus important for predicting its behaviour. The coefficient of linear thermal expansion, given by ?, is the fractional change in the length with respect to change in temperature (Tropf, Thomas, & Harris, 1995). It is thus defined by the equation: ? (T) = 1/L dL/dT The thermal conductivity of a material, given by ?, is the â€Å"rate of heat flow† through the substance within a specific â€Å"thermal gradient† (Tropf, Thomas, & Harris). Figure 3.1 shows the thermal conductivity of several common optical materials. Fig. 3.1: Thermal conductivity of optical materials (Tropf, Thomas, & Harris, 1995, p. 33.37). Studying the optical and thermal behaviour of optical materials is an important prerequisite in order to utilize them in solar applications. Several methods for carrying out optical and thermal

Dissertation Proposal Essay Example for Free

Dissertation Proposal Essay With the current day international business scenario being marked by severe competition, escalating inflation, different cost manufacturing locations, rapid technological transition and the surfacing of fresh markets in the developing economies, business firms view the realisation of economic and superior quality operational ability to be critical to the obtaining of international competitive superiority. Competitive advantage feel is achieved through the ability of utilising the particular faculties and chief capabilities of business firms and in swiftly responding to client needs and customer ideas, rather than from differentiating marketplace offerings or in accomplishing cost and quality control (Gerber Lankshear, 2000). Viewed in a broader angle, marketplace superiority comes about from the facility of the organisation to transform business abilities and manufacturing expertise into fundamental competencies that allow and empower corporations to bend, adjust and modify behaviour to exploit fresh business opportunities and dynamic conditions (Gerber Lankshear, 2000). Corporate leaderships are increasingly viewing the efficient utilisation of human resources to be fundamental to the accomplishment of business success (Kozlowski Others, 1997). As opposed to the long-established stress on technically empowering and concrete assets, such as factories and machinery, business leaders are evermore accepting that firms can obtain distinguishing strengths and capabilities through soft methods like robustly distinct and workforce empowering working environments, work oriented management systems, and well developed employee abilities (Kozlowski Others, 1997). Business superiority, experts argue, can be assisted and enhanced with a better skill employee force that allows firms to react to market needs concerning costs, quality, product features, and other issues. Much of the challenges faced by HRM practitioners arise from the evolution of workforce members, who in recent years have assumed vital roles in contemporary organisations that typically operate in fast globalising, technologically transforming, and essentially knowledge dominated environments. With employees being recognised as key to organisational success, the task of utilising their capabilities for furthering organisational goals has never been more complex and demanding (Kozlowski Others, 1997). The provisioning of training is considered to be essential for employee development. Whilst training has long been recognised as an important tool for improving employee ability and productivity, recent developments, more specifically the growth of the knowledge economy, technological advances, and sharply increased competition have reinforced its need for the achievement of competitive advantage, leading most progressive companies to develop and implement sophisticated training and retraining programmes for their employees. â€Å"The significance and value of training has long been recognized. Consider the popular and often repeated quotation, â€Å"Give a person a fish and you feed him for a day. Teach a person to fish and you feed him for a lifetime. † This simple but profound saying is attributed to the wisdom of Confucius who lived in the 5th century BC. Given today’s business climate and the exponential growth in technology with its effect on the economy and society at large, the need for training is more pronounced than ever. † (Danziger Dunkle, 2005) Much of the training for new employees in the current environment consists of emphasising the importance of technology, motivating them to use it to their advantage, and making them conversant and familiar with new technologies like computers, websites, and online supply chain, sales and customer relationship management. 2. Aims and Objectives The Aims and Objectives of the proposal are thus finalised as follows: Aim: To investigate the effectiveness of training in motivating employees to learn and use modern technology Objectives: 1. To ascertain the organisational and individual benefits from imparting training to employees in areas of computers, Internet and online applications 2. To ascertain the modes of training used by companies to improve the knowledge and skills of their employees 3. To ascertain employee attitudes towards training 4. To investigate into the reasons for positive and negative employee attitudes towards new technology in areas of computers, Internet and on-line applications. 3. Literature Review The Importance of Training Management experts are in current times constantly emphasising on the importance of employee strength, calibre, and potential, for the achievement of business and profitability objectives. Marking a radical departure from the past when greater importance was placed on tangible assets like land, plant, and capital, modern managers think of employee strength to be the fundamental attribute of a business organisation (King, Others, 2001). Whilst management practitioners continue to be ambivalent towards the applicability of different HR theories like those espoused by the Harvard and Michigan schools, the Best Fit and Best Practice theories, and the Guest and Storey models, all experts are unanimous in their advocacy of the need for high quality training in today’s fast changing business scenario (King, Others, 2001). Training, in its most basic form can be labelled as an action that alters people’s behaviour. Whilst improvement of productivity is often termed the chief reason for imparting training, it is but one of its many advantages. Training is necessary not just for augmentation of productivity but also to inspire and encourage workers by informing them of the importance of their functions and empowering them to operate efficiently (Danziger Dunkle, 2005). â€Å"The general benefits available from training are listed below: †¢ increased job satisfaction and morale †¢ increased motivation †¢ increased efficiencies in processes, resulting in financial gain †¢ increased capacity to adopt new technologies and methods †¢ increased innovation in strategies and products †¢ reduced employee turnover† (Danziger Dunkle, 2005) The fundamental aim of training is to help organisations in achieving their objectives by adding value to their key resource, namely their employees. Developing employee competencies, helping people to grow and fulfil greater responsibilities, and reducing the on-job learning time of employees, training provides immense benefits to both individuals and organisations and helps by developing individual, team, group, and organisational competencies, reducing learning costs, improving operational efficiencies and attracting superior talent (King, Others, 2001). It increases employee commitment, helps in managing change, leads to a positive organisational culture, and helps in increasing levels of customer service (King, Others, 2001). Much of the need for high quality and evolving training programmes arises from the needs of modern businesses to cope satisfactorily with changing customer needs, technological advances, introduction of new products, and evolution in working methods. The success of legendary companies like Toyota (in the automobile industry), the Ritz Carlton, (in the hospitality industry) and FedEx (in the courier business) is attributed in substantial part to the quality of their training programmes and their corporate commitment to training (Statt, 2000). With many companies paying lip service to training during boom times, only to slash training budgets at the first sign of economic downturn, training programmes, experts feel, need to be carried out consistently in order to be successful. Whilst satisfaction of training needs are far more important today than in the past because of competitive pressures for enhancement of employee efficiency, business productivity and competitive advantage, much of the training effort in modern day organisations is expended purely because of the need to keep old and new employees abreast of technological changes and developments (Statt, 2000). Technological change is now impacting every area of business life. Although rapid technological change in the past was associated with a few industries like automobiles, pharmaceuticals and computers, its impact today is far more pervasive and far-reaching, affecting a wide spectrum of manufacturing and services in businesses as diverse as hotels, restaurants, travel agents, call centres, banks, insurance companies, BPOs, and retail shops (Statt, 2000). For many small and medium businesses all over the world, technological and operational change has been driven by increasing use of computers, advances in software, and the Internet for online applications (Driscoll, 1999). Such is the pervasive nature of computers in today’s business environment that an employee workforce without competence in the area could severely restrict the operational capabilities and competitive advantage of business firms (Driscoll, 1999). This requirement has also created a need for training in computers and has moreover spawned a huge training industry. â€Å"Interest in Information Technology (IT) education grows daily due to the pervasive influence of computing and knowledge technologies. Knowledge options include training, formal education, certification, books, Internet, etc. indeed many show interest in training as more career opportunities crop up in IT. The flexibility provided by training is certainly a major factor in this regard. † (Awe, 2008) Training methods and barriers The scope and quality of workplace training in computing skills has expanded exponentially in the course of the last two decades. â€Å"Virtually all modern organizations accept that a well-trained workforce is a critical success factor. American organizations spend more than $62 billion per year on formal training of their employees. It is impossible to estimate the full costs of the additional informal training that occurs. Ability to use information and communication technologies (ICTs) is among the most important skills that many employees need. Yet there is more speculation than wellgrounded, factual knowledge about the kinds of training regarding work-related computing to which most employees are exposed. † (Danziger Dunkle, 2005) Very much a specialised function, organisational training is provided by trained in-house or external personnel. Whilst it is normal for large organisations to have their own training departments, most medium and small organisations handle their training requirements through external trainers. Training can also be distinguished on a number of facets, two of them being the degree to which there is interaction and collaboration with others and the extent of its formality. â€Å"Training for work-related computing comes in a variety of forms, ranging from formal, scheduled classroom instruction to spur-of-the-moment sessions with a co-worker to self-based trial and error efforts. Both organizations and individual workers make choices regarding the selection of training methods. † (Danziger Dunkle, 2005) Whilst there are various methods of training, they can be divided into two basic groups, cognitive and behavioural. Trainers, as such, need to take account of the advantages and disadvantages of the two methods, as also their impact on trainees keeping their previous background and skills in mind (King, Others, 2001). Cognitive methods are used to provide theoretical training; they are associated with achieving changes in knowledge and attitudes through the use of lectures, demonstrations, discussions, and computer based training (King, Others, 2001). Behavioural methods on the other hand are more suited for provisioning of practical training. Ideally suited for skill development the behavioural approach allows the trainee to behave as required through a combination of games, simulations, case studies, and role plays (King, Others, 2001). The method by which training is provided also depends upon the requirements of the organisation, the employees who are to be trained, and upon the activities and tasks that are involved (Wentland, 2003). The training method chosen should as such be structured to suit the target addressees, the substance, the business setting, and the training and education objective (Wentland, 2003). The optimum method should motivate trainees to become skilled, assist them to get ready for learning, allow the students to use and practice what they imbibe, help trainees absorb and pass on what they have come to know, and combine performance with other expertise (Wentland, 2003). Management Development Methods are more futuristic in nature and deal with education. Divided into two broad segments on-the-job and off-the-job, managerial abilities are developed through coaching, mentoring, job rotation, and job instruction techniques, (on-the-job), and sensitivity training, transactional analysis, and simulation (off-the-job) exercises (Wentland, 2003). A number of barriers to the imparting of appropriate and high quality training still remain, despite the widespread understanding of its need, as also its rapid evolution in recent years (Ndahi Gupta, 2000). Most such barriers arise from management attitudes and approaches, with some company leaderships still viewing training as an avoidable luxury. Training also suffers because of lack of suitable training provision, financial implications and the fear of work disruption (Ndahi Gupta, 2000). On occasions managements face training challenges because of lack of suitable courses, indecisiveness on whom to train, the lack of workers to fill up when employees go on training and similar other issues (Ndahi Gupta, 2000). 4. Methodological Approach Taking account of the aims and objectives of the research assignment, along with the information obtained in the course of the literature review, the research questions are determined as under: †¢ What are the benefits likely to accrue to companies and individuals from training programmes? †¢ What are the most important hurdles to successful imparting of training? †¢ How can barriers to training be overcome, especially in the context of modern skill requirements in areas of computers and the Internet? Whilst the review of literature has provided significant extant material on training issues in business, the dissertation also calls for analysis of primary information from actual responses and cross validating them with the inferences reached from the literature review. There being two broad methods for analysis of primary information, namely qualitative and quantitative, the actual methodological approach will depend upon the research situation, and the aims and objectives of the dissertation proposal. Quantitative methods are by and large used for research into the opinions and tastes of large populations and depend upon the use of tools like questionnaire based surveys, phone surveys, and email responses. There is little interaction between surveyors and respondents and corrective elements need to be built into the survey sheets and the statistical analysis methods. Qualitative methods are however used where the research is of a more subjective and interpretative nature and where answers are sought to â€Å"what†, â€Å"how† and â€Å"why† questions, and are thus more suitable for this dissertation (Darlington Scott, 2002). The advantages of qualitative research often prevail over the risk of missing the population or audience. â€Å"It has a lower cost, is faster, and has an opportunity for more in depth analysis† (Darlington Scott, 2002, p 27). It is also more realistic and creates superior privacy and accurateness. The research fashions an enhanced recognition of results and data from complete small populations can be obtained through its usage (Darlington Scott, 2002). It is proposed to get qualitative information from a company â€Å"X† based in Saudi Arabia. , engaged in the distribution of newspapers, journals, and magazines. Headquartered at Riyadh, the company has offices in a number of in other Saudi Arabian cities, and is a large employer. It is proposed to get questionnaire based information from 15 % of the firm’s employees and conduct a detailed one to one interview with the owner of the company. The questionnaires will also need to be designed with care incorporating cross validating questions to weed out contradictions.

Marketing Plan for the Apple iPod :: Apple iPod Case Study

Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market______________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product____________________________________________________8 -Price______________________________________________________8 -Promotion___________________________________________________9 -Place_______________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences -Management: Effective management is required for the training and development of employees for the continue innovation of Apple Ipod and for retraining sufficient funds during competitor introducing new product. -Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market. -Technological Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well stay on date with the amounts of IpodæŠ ¯ ordered, made and delivered. External Influences: -Competitors: Competitors will regulate what, when, how and why strategies will be adopted. The introduction of new products will greatly influence Apple Ipod. -Overseas Influences: The breaking down of barriers between countries can increase the sales of the new Apple Ipod, as more people are made aware of the product. -Demographic Patterns: Males and females from the age of 12years and over will be in favour of this product because of its new innovation to be able to not only play music but also books and other literature which would in fact appeal to them. Product Analysis Product Lifecycle X- The stage that Apple Ipod is currently in. Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand.

Continuities and Changes of the Commerce of the Indian Ocean Region from 650 C.E. to 1750 C.E.

Trade has been a major way to connect people to other parts to the world and to access to other products all throughout the world. Today, trade connects nations and products of the western hemisphere to those of the eastern hemisphere. The Indian Ocean was a major trading zone for the areas surrounding it in the time period from 650 C.E. to 1750 C.E. Several aspects of this trading area stayed constant during the aforementioned years, like the products that were traded and that India always remained a major participator in these trades. However, the dominating groups that had the most control over the area changed several times along with the culture of the area.Following the decline of the Mongol Empire, the overland trade route on the Silk Road was becoming an out-dated method of trade. With the advancement of technologies across the world a more expedient method of trade became even more necessary. Nations turned toward maritime trade to feel this need. The Indian Ocean served as a way to connect the Asian continents with the Middle East.Major traders of the area were Europe, Arabia, India, China, and Indonesia. Indian spices, cloth and yarn were transported across the hemisphere using the Indian Ocean. There spices intrigued the population of places like Egypt and China who were unaccustomed to Indian flavors. China spread its precious metals and porcelain across the area. Even animal, like elephants, were traded from Sri Lanka. Europe consumed most from the area than they contributed, which continued into the 19th century. Philosophies and religions were also ‘traded’ through the Indian Ocean route.Islam was introduced to the tribal regions of Africa and spread even farther into Arabia and India. Philosophies also spread from Rome into Arabia and India through the trade. Towards the end of the 2th century people began to be traded in the Columbian Exchange or slave trade. In the time period of 650 C.E. to 1750 C.E., the speed and vitality of t rade in the area was a major continuity.At the time, those who controlled the most of the Indian Ocean had a great deal of economic power. In the 8th century, the Hindus and Buddhists controlled the trade primarily between the eastern coast of Africa and Indonesia. From the 7th to 13th century, Indonesia commercial life flourished. After the Hindu-Buddhist period, Muslim leaders toke control of the area for trade through the Red Sea to Europe and China. Also, the Muslim period involved a lot of trade with India for its pepper from Calicut. Vasco de Gama discovered the Indian Ocean trade route for Portugal by travelling around the southern tip of Africa.Portugal toke advantage of their discoveries and used them to advance in the spice trade with Europe. Several Mediterranean empires tried to challenge the Portuguese control over the Persian Gulf however, by the 16th century they had established bases in the area. Shortly following that, the English and Dutch began placing officials i n India and Africa in order to farther their own endeavors.From the 7th to 18th century many things about the commercial life in the region of the Indian Ocean stayed constant however, many things were altered. After the potential of the Indian Ocean trade system began known, more and more countries began to enter into a power struggle for the control over the area. Precious metals, Indian spices, and exotic animals contributed to the reasons why so many explorers, mariners and traders were so intrigued by the prospects of trading in the Indian Ocean.

Ikea Case

The market was primarily split between low-en and high-end retailers. Low-end retailers primarily focused on offering a wide array of merchandise including furniture on the basis of low prices. Aside from tight margins as part of a low-pricing strategy, there were also several â€Å"small-store retailers† targeting college students and other consumers with constricted budgets.Most of these stores were inconsistent with the environment ND displays portrayed, further contributing to poor inventory management practices and below-par customer service. On the other hand, high-end retailers carried either single brands or multiple brands as part of their product portfolio. Most high-end retailers employed expensive sales executives and focused more on offering value-added services including (but not limited to): measurement and product selection, customizable designs for complete makeovers, product delivery and installation, high number of SKU stemming from a base product, and even relocation of old furniture.Quality and service was the basis or these types of sellers, constantly reminding customers that their products would last a lifetime and that going through the installation hassle could easily be avoided. 2. When furniture titan KEA finally consolidated its business strategy in the US by the mid-ass, customers where typically defined as well-traveled, sophisticated yet practical in taste, likely risk-takers, technologically-savvy, and connoisseurs of fine food and wine. Customers at KEA look for a shopping experience that fulfills and exceeds their expectations by finding multiple types of furniture and other compliments (I. . Technician, decorations, etc) that are practical and can accommodate a â€Å"good-living† standard. Aside from fulfilling the need for new furniture, customers at KEA also valued complimentary services offered at the stores such as childcare facilities, on-site Scandinavian restaurants, and customer-service help desks for sh opping assistance. KEA open-ended states to its customers that they won t find a wide variety of same product SKI-I s in different colors or finishes, instead they have room only for what is considered necessary to furnish homes in unique, modern, and stylish ways. . KEA s competitive advantage features a well-defined supply chain strategy that allows for cost-saving opportunities when sourcing raw materials, streamlining packaging and shipping, negotiating In bulk with manufacturers, and promoting a self-service concept at store level. All these Initiatives translate Into lower prices for finished goods that customers prefer. The main disadvantages of KEA are centered on lower-quality furniture that doses ‘t last as long as other high-end more expensive products.Also, KEA furniture is not suitable for people who plan on moving or relocating as the pieces that make a perfect example of what W. Chain Kim and Rene ©e Unbroken coined a â€Å"Blue Ocean† company. The comp any's target market is considered to be niche but at the same time oriented at covering the masses and being high-volume, low-price retailers. The customer experience is unique and cannot be easily copied by other competitors. Sticking to Scandinavian-styled furniture helps distinguish KEA from traditional furniture stores while at the same time being distinctive and predictable.Blue Ocean companies such as KEA employ Continuous Improvement practices that allow for ewe styles and designs of furniture to be made available while on the lookout for cost reductions and price saving opportunities for consumers. 5. In order for KEA to continue and sustain its growth strategy and high success worldwide they have to place special emphasis to the following recommendations: a. Expand the customer base outside of established markets such as Europe and North America and target emerging economies that are also looking for inexpensive, practical and stylish ways of equipping their homes and offic es. . Offer complimentary assistance for assembling furniture at an additional cost in order to attract higher-end customers who do not want to partake in the tedious task but are willing to pay a premium for the service. Specialized carpenters and contractors should be carefully selected and trained according to company standards. This allows for furniture to last longer and survive relocation needs. C. Continue growing in POS (points of sale) in order to cover less-populated areas in current operating countries while increasing market share and widening the consumer's preference for the brand. Ikea Case The market was primarily split between low-en and high-end retailers. Low-end retailers primarily focused on offering a wide array of merchandise including furniture on the basis of low prices. Aside from tight margins as part of a low-pricing strategy, there were also several â€Å"small-store retailers† targeting college students and other consumers with constricted budgets.Most of these stores were inconsistent with the environment ND displays portrayed, further contributing to poor inventory management practices and below-par customer service. On the other hand, high-end retailers carried either single brands or multiple brands as part of their product portfolio. Most high-end retailers employed expensive sales executives and focused more on offering value-added services including (but not limited to): measurement and product selection, customizable designs for complete makeovers, product delivery and installation, high number of SKU stemming from a base product, and even relocation of old furniture.Quality and service was the basis or these types of sellers, constantly reminding customers that their products would last a lifetime and that going through the installation hassle could easily be avoided. 2. When furniture titan KEA finally consolidated its business strategy in the US by the mid-ass, customers where typically defined as well-traveled, sophisticated yet practical in taste, likely risk-takers, technologically-savvy, and connoisseurs of fine food and wine. Customers at KEA look for a shopping experience that fulfills and exceeds their expectations by finding multiple types of furniture and other compliments (I. . Technician, decorations, etc) that are practical and can accommodate a â€Å"good-living† standard. Aside from fulfilling the need for new furniture, customers at KEA also valued complimentary services offered at the stores such as childcare facilities, on-site Scandinavian restaurants, and customer-service help desks for sh opping assistance. KEA open-ended states to its customers that they won t find a wide variety of same product SKI-I s in different colors or finishes, instead they have room only for what is considered necessary to furnish homes in unique, modern, and stylish ways. . KEA s competitive advantage features a well-defined supply chain strategy that allows for cost-saving opportunities when sourcing raw materials, streamlining packaging and shipping, negotiating In bulk with manufacturers, and promoting a self-service concept at store level. All these Initiatives translate Into lower prices for finished goods that customers prefer. The main disadvantages of KEA are centered on lower-quality furniture that doses ‘t last as long as other high-end more expensive products.Also, KEA furniture is not suitable for people who plan on moving or relocating as the pieces that make a perfect example of what W. Chain Kim and Rene ©e Unbroken coined a â€Å"Blue Ocean† company. The comp any's target market is considered to be niche but at the same time oriented at covering the masses and being high-volume, low-price retailers. The customer experience is unique and cannot be easily copied by other competitors. Sticking to Scandinavian-styled furniture helps distinguish KEA from traditional furniture stores while at the same time being distinctive and predictable.Blue Ocean companies such as KEA employ Continuous Improvement practices that allow for ewe styles and designs of furniture to be made available while on the lookout for cost reductions and price saving opportunities for consumers. 5. In order for KEA to continue and sustain its growth strategy and high success worldwide they have to place special emphasis to the following recommendations: a. Expand the customer base outside of established markets such as Europe and North America and target emerging economies that are also looking for inexpensive, practical and stylish ways of equipping their homes and offic es. . Offer complimentary assistance for assembling furniture at an additional cost in order to attract higher-end customers who do not want to partake in the tedious task but are willing to pay a premium for the service. Specialized carpenters and contractors should be carefully selected and trained according to company standards. This allows for furniture to last longer and survive relocation needs. C. Continue growing in POS (points of sale) in order to cover less-populated areas in current operating countries while increasing market share and widening the consumer's preference for the brand.

Anorexia Nervosa A disease of selfimage destroying the body essays

Anorexia Nervosa A disease of selfimage destroying the body essays In American society women are given the message starting from a very young age that in order to be successful and happy, they must be thin. Eating disorders are on the rise, it is not surprising given the value which society places on being thin. Television and magazine advertising that show the image of glamorous and thin model are everywhere. Thousands of teenage girls are starving themselves daily in an effort to attain what the fashion industry considers to be the ideal figure. An average female model weighs 23% less than the recommended weight for a woman. Maintaining a weight 20% below your expected body weight fits the criteria for the emotional eating disorder known as anorexia (Pirke Physicians now believe that anorexia has existed for at least 300 years (Pirke an emotional disorder characterized by an intense fear of becoming obese, lack of self-esteem and distorted body image which results in self-induced starvation (1990). The development of this disease generally peaks between the age of 14 to 18 but can occur later in life and is not uncommon to see it in women in to their early 40s. Recent estimates suggest that 1% of American girls between this age span will develop anorexia to some degree (Garfinkle & Garner, 1990). It has also propagated in many college campuses, and it is spreading. Studies have shown that nearly 20...

Words beginning with homo-

Words beginning with homo- Words beginning with homo- Words beginning with homo- By Maeve Maddox Although Latin is no longer part of the general curriculum, it persists in so many mottos and expressions that everyone probably knows a few words. One commonly known Latin word is homo (man). Many Bible translations quote Pilates comment about Jesus in Latin: Ecce Homo! (Behold the Man). And of course, anyone who has ever had a basic science course has learned the name of the modern human species: Homo sapiens (Man the Wise). The first time I heard the word homosexual and learned its meaning, I assumed that the prefix homo meant man since the word refers to a relationship between men. Only later did I learn the difference between Latin homo (man) and a Greek homo (>homos same). NOTE: Man in Greek is anthropos. The word homosexual entered English via a translation of Krafft-Ebings Psychopathia Sexualis. The second part of the word, sexual, is from a Late Latin word. Mixing Latin and Greek elements in this way annoyed another student of human sexuality: Homosexual is a barbarously hybrid word, and I claim no responsibility for it. H. Havelock Ellis, Studies in Psychology, 1897 Here are some other homo words you may come across in your reading. homoerotic [hÃ… mÃ… -Ä ­-rÃ… tÄ ­k] 1 Of or concerning homosexual love and desire. 2.Tending to arouse such desire. homoeroticism hÃ… mÃ… -Ä ­-rÃ… tÄ ­-sÄ ­zÉ™m] A homoerotic quality or theme. homogamous [hÃ… -mÃ… gÉ™-mÉ™s) 1.Having one kind of flower on the same plant. 2.Having stamens and pistils that mature simultaneously. homogamy (hə†²mg ·Ã‰â„¢Ã‚ ·mÄ“) (biology) Inbreeding due to isolation. (botany) Condition of having all flowers alike. homograph [hÃ… mÉ™-grÄÆ'f, hÃ… mÉ™-] Homographs are words with different pronunciation, meanings and origins but the same spelling. They are not to be confused with homonyms or homophones. homogeneous [hÃ… mÉ™-jÄ“nÄ“-É™s, -jÄ“nyÉ™s] 1.Of the same or similar nature or kind: â€Å"a tight-knit, homogeneous society† (James Fallows). 2.Uniform in structure or composition throughout. 3.Mathematics. Consisting of terms of the same degree or elements of the same dimension. homogenise/homogenize (hÉ™-mÃ… jÉ™-nÄ «z, hÃ… ] 1.To reduce to particles and disperse throughout a fluid. 2.To make uniform in consistency, especially to render [milk] uniform in consistency by emulsifying the fat content. homonym [hÃ… mÉ™-nÄ ­m, hÃ… mÉ™-] The same name or word used to denote different things. homophile [hÃ… mÉ™-fÄ «l] coined 1960 to describe homosexuals in sociological and cultural terms as opposed to sexual behavior only. 1.Gay or lesbian. 2.Actively concerned with the rights of gay men or lesbians. homophobia [hÃ… mÉ™-fÃ… bÄ“-É™] coined 1969 to describe reactions to efforts of homosexuals to gain mainstream representation. 1.Fear of or contempt for lesbians and gay men. 2. Behavior based on such a feeling. (related words homophobe, homophobic) homophone [hÃ… mÉ™-fÃ… n, hÃ… mÉ™-] One of two or more words, such as night and knight, that are pronounced the same but differ in meaning, origin, and sometimes spelling. homoplasy [hÃ… mÉ™-plÄ sÄ“, -plÄÆ'sÄ“, hÃ… mÉ™-] n. Correspondence between parts or organs arising from evolutionary convergence.†¨ homoplastic [hÃ… mÉ™-plÄÆ'stÄ ­k, hÃ… mÉ™-] 1.Of, relating to, or exhibiting homoplasy. 2.Of, relating to, or derived from a different individual of the same species: a homoplastic graft. Sharon on homographs Daniel on homographs, homonyms, and homophones †¨ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:12 Greek Words You Should KnowWriting the CenturyAffect vs. Effect

Synthesis paper Essay Example | Topics and Well Written Essays - 1000 words

Synthesis paper - Essay Example i. To establish the level to which alternating air mattress overlays could be effective in preventing the incidence of such developments while in comparison with static air mattress overlays in hospitalized set-ups Results: In the first comparative review by Chou and team (2013), the results confirmed the position by many studies that an alternating air mattress results t a lower incidence of pressure ulcers while compared to a static air mattress. From the second review, constant low-pressure or alternating support services result to lowered incidence rates of pressure ulcers with the hospitalized patents. In the third study, one study reviewed showed that using static air mattress outlays like foam mattresses for such patients would not prevent the occurrence but rather delayed it. Hospitalized patients and especially the elderly suffer an increased risk of developing pressure ulcers examples of which are pressure sores, bed sores as well as decubitus. The ulcers have been studies over years and the prevalence have been identified to range from 0.4% to 38% within acute care settings (Chou et al, 2013). Other factors that have been pointed out to contribute towards the prevalence variance are age, body weight as well as race. There are various mechanisms that have been embraced with efforts towards reducing the risks of developing the pressure ulcers such as the use of static overlays, alternating pressure and using air fluidized beds (Fulton, Monro & Wallen, 2009). The effectiveness of either of these tools however vary and hence the necessity of such a comparison as this study. The levels of pressure ulcers within hospitalized settings have been in use for assessment of patient service and hospital safety. A principle that have been in use for preventing deve lopment of pressure ulcers have been removal of any pressure or avoidance of prolonged tissue pressure (Chu, 2013). However, it is to be

Heritage Tourism in Cities Essay Example | Topics and Well Written Essays - 2000 words

Heritage Tourism in Cities - Essay Example However, every heritage contains real, underlying or symbolic importance that plays a critical role in terming its perception in society. This paper examines dark tourism, focusing on marketing and interpretation of House of Terror Museum in Hungary, a traumatic site as touring sites in the contemporary society. Smith and Robinson (2006, p105) defined heritage tourism as â€Å"leisure expeditions with the major objective of touring historic, natural, recreational and scenic sceneries to learn more about the past†. Dark tourism is one component of heritage tourism and it involves â€Å"visiting places associated with death, suffering and tragedy† (Cooper, et al 2008, p49). Heritage tourism is founded on the motivations and perceptions of the consumers or tourists rather than the particular characteristics that define the destination. According to Smith and Robinson (2006), the major motivation for touring heritage sites is the uniqueness of the tourism destination in rel ation to the tourists’ awareness or perception of their own heritage. Heritage tourism to a site with dark history evokes various emotions such as nostalgia, idealism, and a feeling of belonging in the time and space (Foley and Lennon1996). Stone (2006) argues that heritage tourism is both unique and universal, because it presents a heritage for all people at a given time. Although each site has its unique characteristic, dark tourism sites present a universal message to all persons, from the message of pain to suffering and anger among other feelings that characterize human beings. Heritage sites include various inherited localities such as historic buildings, artwork and scenic areas among others. A tourist travels to the heritage site with an objective of seeing the historical artefacts. These artefacts usually form an important connection between the cultural background of tourist and his or her history or past. However, the particular historical site or artefact elicits different emotions and reactions from various people. Holloway (2004) argues that it could elicit emotional encounter and make the individual feel closely connected with ancestors and the historical event, which makes the experience more than just a learning experience. Manino (1997) argues that dark tourism is a mysterious combination of heritage, history and tragedy. It evokes discussions of the past, present and future morals and ethics surrounding death of mankind. Some of the most popular sites for dark tourism include conflict sites and death camps which figuratively or literary embrace the memory of human suffering and violence that took place in a particular historical period (Manino 1997). Disastrous events such as the collapse of the world trade centre continue to elicit attention and curiosity from different people across the world. Similarly, scenes of accidents and large-scale loss of human lives usually become spontaneous attractions, where people gather to pay their r espects or just to witness and experience the terrifying aftermath. The uncharacteristic connection between leisure and pleasure in dark tourism has been a matter of moral and ethical discussion in the hospitality industry especially when it comes to marketing and promotion of the sites. Some heritage tourism critics contend that tourism is an immoral and inappropriate practice for presenting disturbing events of human history, such as death and tragedies and other forms of suffering. According to MacCannell (1989: p73),